Strengthening Enrollment With Integrated Marketing
Challenge
A leading public university sought to increase applications for its business school but struggled with limited marketing expertise and fragmented campaign execution. The internal team relied heavily on single-channel outreach and lacked the framework to test, measure, and optimize messaging across audiences. Without a cohesive strategy or unified analytics model, campaign performance was inconsistent and unable to meet enrollment goals.
Approach
Unitive Growth partnered with the university’s marketing and communications department to modernize its enrollment strategy. We began by assessing existing campaigns, data sources, and internal workflows to identify areas for improvement.
Our solution was a multichannel enrollment strategy integrating digital advertising, social media, search, and retargeting with refreshed creative and audience segmentation. We introduced an analytics and reporting framework that unified data across platforms—allowing the team to measure engagement, lead quality, and conversion by channel.
Working directly alongside university staff, Unitive Growth provided hands-on leadership and training, empowering the internal team to manage and optimize campaigns more effectively over time.
Results
The new integrated marketing and communications model delivered a 30% increase in business school enrollment, surpassing the university’s annual target. The improved data visibility and cross-channel coordination also gave leadership clearer insights into campaign ROI and audience behavior.
Beyond the numbers, the engagement strengthened the university’s internal marketing capabilities—establishing a repeatable, data-driven approach to enrollment marketing that continues to inform future campaigns.
