The Unitive team has decades of hands-on marketing strategy and execution experience across a wide range of industries. Our team includes former CMOs, technologists, creative leads, and operations planners—each bringing deep expertise and a practical mindset. Whether leading strategy or rolling up our sleeves to execute, we partner with businesses to drive measurable growth through smart, flexible, and fully aligned marketing support.
Partner & Ad Tech/Mar Tech Lead
Michael Ouellette is a seasoned marketing executive with over two decades of experience driving growth across media, technology, and performance marketing. As the founder of Unitive, he leads a team of strategic and executional experts who deliver flexible marketing solutions to help businesses accelerate growth.
Michael has held leadership roles at cutting-edge companies including Prohaska Consulting, Crealytics, Haystagg, and OwnerIQ. He’s built and scaled marketing operations for startups and enterprise brands alike—leading efforts in retail media, data strategy, digital product development, and media trading. His experience spans verticals from CPG and e-commerce to healthcare, finance, and B2B technology.
Known for blending strategic thinking with hands-on execution, Michael brings the perspective of a former CMO, technologist, and operator. He’s advised Fortune 500 brands, high-growth startups, and media companies on how to build the marketing infrastructure that drives real results.
Partner & Creative Lead
Kevin Brewster brings over two decades of creative leadership to Unitive, with deep experience building and executing campaigns for some of the world’s most recognizable brands. As Unitive’s Creative Lead, Kevin combines strategic thinking with hands-on craft to shape ideas that not only look great—but drive real business outcomes.
Before joining Unitive, Kevin held senior creative roles at Hasbro and Addventures, where he led cross-platform campaigns for iconic brands including Marvel, Star Wars, NERF, Aetna and CVS Health. His expertise spans digital, video, broadcast, and internal communications, with a proven ability to translate complex strategies into compelling content across formats.
Kevin is both a creative visionary and an operational leader. He has managed teams of 30+ creatives, overseen global post-production pipelines, and consistently delivered work that balances storytelling with performance. At Unitive, he ensures every piece of creative is aligned with brand, audience, and impact.
Ex-CMO's, VP's from agencies, brands and marketing firms. High performance executives who have run marketing organizations.
Hands-on designers and artists with deep experience in digital design and video production.
Deep expertise in ad campaign management and optimization across programmatic, paid social, paid search, retail media platforms.
Experts in marketing and advertising technology with experience in integrations and web site development.
Industry leading minds in analytics, measurement and AI development.
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